Improve the Patient Journey by Delivering Better Care at Each Touchpoint
At every part of the patient journey, transparency is important. Providing patients with high-quality care is the ultimate goal, but your practice will consistently miss the mark if it doesn’t have visibility into the entire process. From the moment patients search for your clinic online to when they leave a review of their visit, it’s essential to understand how they experience your practice.
The patient journey is long, and keeping track of it involves your full attention. But it’s not as complicated as you may think.
Here’s how PatientTrak gives you much-needed visibility (from attracting attention online to post-visit medication reminders) to enhance the patient journey and grow your practice.
Online Visibility for Practices
In today’s digital age, the patient journey begins with online reviews. Given that 94% of consumers read reviews when browsing through businesses, your Google rating largely determines your success. Search engines, in addition to social media platforms, have become trusted sources for choosing services and can easily be considered the new word of mouth.
Moreover, Google’s algorithm values practices with more reviews, ranking those with an abundance of positive ratings higher on search engines for more patients to see. Your practice’s SEO, or search engine optimization, also contributes to your ranking on Google. If your online listings are outdated and inaccurate, your chances for ranking on the first page of results are slim.
However, there’s a way to place your practice at the top of the list; here are a few ways PatientTrak can enhance your visibility and give you a more substantial online presence:
- Text surveys and review invitations for patients to rate your practice in one click
- Manage listings across hundreds of sites for consistent, optimized information
- Monitor reviews from one dashboard and respond to them within the platform
Importantly, your responses to reviews matter. Having fast access to them in one platform allows you to showcase positive 5-star raves, as well as address negative rants. Bad reviews tend to resonate with prospects more and can seriously damage your practice’s reputation. Being able to respond to them quickly allows you to make up for disappointments, display a caring attitude, and know what you can be doing better.
Attract More Patients with Online Scheduling
If you want to open your practice’s door to new patients, you need convenient appointment scheduling. Phone calls with long wait times not only slow your office’s traffic, but they prevent patients from visiting in the first place.
As such, PatientTrak’s scheduling feature allows patients the convenience of easily booking appointments online 24/7—no phone calls or long wait times required. And because it integrates with your EHR, you’ll offer patients real-time availability, eliminating double bookings and filling in last-minute cancellations. This way, you’ll know your calendar will be full, and you’ll have fewer surprises that interrupt your office’s flow.
With PatientTrak, you’ll cut out the kinks in your practice’s scheduling flow:
- Reduce missed appointments with online scheduling options
- Satisfy patients with a simple, convenient appointment scheduling process
- Eliminate manual scheduling, which is time-consuming for patients and staff
- Improve patient engagement by allowing patients to schedule appointments on their own, at their convenience
Additionally, your practice can text appointment reminders to patients, which is a valuable tool that helps patients feel more connected to your practice; it also reduces no-shows by sending text notifications that today’s patients are more likely to engage with.
Patient Journeys Begin Online
In today’s digital age, the patient journey begins with online reviews. Now, 94% of consumers read reviews when browsing through businesses. As such, your Google rating largely determines your success. Search engines and social media have become trusted sources for choosing services and can easily be considered the new word of mouth.
Moreover, Google’s algorithm values practices with more reviews, ranking those with many positive ratings higher on search engines for more patients to see. Your practice’s SEO (search engine optimization) also contributes to your ranking on Google. If your online listings are outdated and inaccurate, your chances of ranking on the first page of results are slim.
However, there’s a way to place your practice at the top of the list. Here are a few ways PatientTrak can enhance digital visibility and give you a more substantial online reputation:
- Text surveys and review invitations for patients to rate your practice in one click
- Manage listings across hundreds of sites for consistent, optimized information
- Monitor reviews from one dashboard and respond to them within the platform
Importantly, your responses to reviews matter. Having fast access to them in one platform allows you to showcase positive 5-star raves and address negative rants. Bad reviews influence prospects more and can seriously damage your practice’s online reputation. Responding to them quickly allows you to make up for disappointments, display a caring attitude, and know what you can do better.
Better Flow with Digital Intake
Like the check-in process, using paper for intake can bring your operations to a halt and interrupt patient flow. It’s a time-consuming, labor-intensive process that causes errors and omissions, making maintaining accurate and updated patient records difficult.
With PatientTrak’s Digital Forms, your practice can send patients digitized versions of your current forms via text or email, which can be completed on a computer or mobile device before appointments even start. From there, you can monitor their completion rate, identify areas where patients are having trouble, and make any changes if necessary.
5-Star Reviews Are a Text Away
As mentioned before, your online reviews initiate the patient journey but also have the power to end it. A proper send-off for patients should always involve getting reviews to complete the cycle. But traditional methods of collecting feedback, such as paper surveys or post-visit phone calls, are time-consuming and may not accurately convey how patients really feel about their visits.
Along with sending information about treatment, such as medication reminders, your practice can send survey requests via text. Since patients regularly check their phones, you’ll have an easier time getting much-needed reviews.
In particular, PatientTrak allows you to text survey requests immediately after appointments, increasing the chances of their engagement and getting the most accurate responses.
Perfect the Patient Journey with PatientTrak
Transparently seeing each patient touchpoint is key to delivering the 5-star, quality care that patients read and write about online. With PatientTrak, your practice gains a suite of tools designed to make each touchpoint in the patient journey easier to see and manage.
From appointment scheduling and patient sign-in kiosks to digital forms and texting surveys, PatientTrak allows you to be the modern and intuitive practice that today’s patients have come to expect. And finetuning their experiences is worth it. By creating a seamless patient journey, you can harness a better reputation and grow your practice.
References
Oikonomidi, T., Norman, G., McGarrigle, L., Stokes, J., N van der Veer, S., & Dowding, D. (2022). Predictive model-based interventions to reduce outpatient no-shows: a rapid systematic review. Journal of the American Medical Informatics Association. https://academic.oup.com/jamia/advance-article/doi/10.1093/jamia/ocac242/6889491
Sylte, A. (2022, March 21). Why negative reviews could have more of an impact on some of the most important customers. College of Business; Colorado State University. https://biz.source.colostate.edu/negative-online-reviews-impact-study/
Verma, S., & Yadav, N. (2021). Past, Present, and Future of Electronic Word of Mouth (EWOM). Journal of Interactive Marketing, 53(1), 111–128. https://doi.org/10.1016/j.intmar.2020.07.001
