PatientTrak’s Online Reputation Management solutions drive significant Search Engine Optimization (SEO) for your website. As a result, our customers often see their sites appear in the Google Knowledge Panel.
Google’s search results have become increasingly rich over the years. Search results include images, videos, maps and features which come from Google’s Knowledge Graph. The Knowledge Panel is one such feature.
The Knowledge Panel is the information box that appears on Google when you search for entities (places, people, organizations and things). The information contained within the Knowledge Panel comes from various sources on the internet. Reviews and, in particular, Patient Reviews always feature highly on Google’s Knowledge Panel.
Our Patient Satisfaction Survey, Automated Review Request and Physician Transparency services drive a steady stream of ratings/reviews directly to your website. These on-site reviews and freshness signals are valued by search engines and have lead to improved visibility for many PatientTrak customers.
Google has determined that the practice website below (a PatientTrak customer) to be a highly relevant site for patient review information and has featured it in the Google Knowledge Panel.